The current trend of who approaches the web for the selection of summer holidays in the countryside or the joints of the weekend seems directed on direct contact at the facility or by using small portals.
This is what has also emerged from the BTO Florence.
While visibility on the web portals of small intermediary can not compete with that of the great portals of tourism is also true that the latter can offer significant added value to the customer about the attention.
I think it has triggered a process of returning to direct contact with tour operators on its web results in the need for human contact and immediate in our party.
Small DivinaToscana.net incoming agencies as operating almost exclusively online, their strength especially in the immediate response to the customer and the familiarity with which he converses.
Potential customers are tired of impersonal call centers and instead renewed the need to speak with a person defined.
What you want and expect from these small brokerage firm are some hints, travel tips specific, defined according to customer requirements.
Identifies two distinct target macro tourism market in Italian:
those who expect from a holiday and rest and comfort
approach to the holidays with those you intend to live a new experience.
For the first macro group focuses attention on the choice of the structure by which this can offer comfort, while the second group is crucial to know the territory and its customs.
If five years ago were used as guides or lonelyplanet roughguides for approaching the places to visit just because of their familiarity and the advice we provide and I now expect that this task is undertaken by small incoming agencies operating on a defined territory.
Thinking of trying to enter the web address to the general public in my opinion today will be a project failed, but I think it’s more important to focus on a defined target and provide a key added value that is expressed in local knowledge and the proposed structures.
And ‘unthinkable that the big tour operators have visited all the structures included on their portals, providing information is therefore limited to photographs of these, unlike the’ incoming agencies that are usually operated by two persons and a maximum of three working on territory covered by the promotion will promote only those structures that were able to see, restaurants where they ate and experiences that have already experienced.
Knowing what you sell is the basis of the project.
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